Tourism Advocate From Bicol Invited to Speak for Digital Influencers Marketing Summit DIMSummit 2014

Tourism Advocate From Bicol Invited to Speak for Digital Influencers Marketing Summit DIMSummit 2014

Apple Allison says, it’s a dream come true for a “probinsyana” like her.

I first met Apple a few years ago. Tom and I were slowly putting together the Spiral Sun, and fixing our itineraries for fun and meaningful Bicol trips.

Tom, together with Alec Santos, spent much time promoting Metro Naga with Apple as well. They spent several nights in Manila, jumping from one travel agency to the next – sharing their love for Bicol, inviting them to experience the best we have to offer. They made a good team – a group of young Bicolanos from the public and private sector running around the metropolis overflowing with pride of place.

I got to know her more when we started going around Metro Naga for Naga X. She watched me (and cheered me on) as I took the plunge on my first zipline experience in Panicuason Hot Springs. She also watched me (and cheered me on again) devour the delicious Tower Burger of Bigg’s Diner all by myself.


Now is our turn to cheer her on. This young lady has been invited to speak at the SMX next month! How exciting is that?


Apple Allison Perez, digital marketing advocate and founder of Sole Searching Soul will speak at the upcoming 3rd Digital Influencers Marketing Summit Manila at SMX Convention Center, SM Mall of Asia on September 13, 2014.

The #DIMSummit aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates. It is an ideal conference for current and aspiring influencers, thought leaders as well as recognized brand advocates. The highlight of the event includes the keynote of Mr. Anton Diaz of Our Awesome Planet about expanding Digital Influence outside of the Philippines. This is very relevant with the forthcoming ASEAN 2015 integration.

Apple Allison will share her experiences as one of the panelists for the topic about Promoting Tourism, Travel, Culture through Digital Influencers and Social Media. As the marketing manager of the most recognized and awarded hotel in Bicol for the past 3 years, she will share how an independent brand like Avenue Plaza Hotel can utilize the power of social media to leverage its equity and service by staying connected with its customers. As a tourism advocate, she will also give practical tips on how to tap digital influencers and create a network of ambassadors to promote tourism, travel and culture. This is ideal especially for aspiring digital marketers who are handling homegrown brands and SMEs in the countryside to become recognized worldwide.

Her passion for patronizing and promoting Philippine destinations was fueled when she heard Charie Villa talk about the many great reasons why we should “Choose Philippines” first despite all the challenges. Since then, she became an avid supporter & partner of, the tourism advocacy website of ABS-CBN and is now one of their Travel Insiders.

As a firm believer of Fun Theory, it is no surprise that Apple Allison is also big supporter of the It’s More Fun in The Philippines campaign by the Department of Tourism. Aside from her blog posts and social media accounts, Apple Allison spreads the word about the fun in our country by being one of the most active Fun Ambassadors. She’s currently one of the Top 3 Fun Ambassadors with high fun score which she earned by posting about her fun travels and Philippine discoveries as well as creating and sharing It’s More Fun memes to her network.

She firmly believes in the power of internet and social media in promoting tourism and it must involve the community. In her previous projects and work experiences, she highlighted the importance of collaboration with fellow influencers and members of the online community to engage the locals to actively promote independent enterprises, local brands and emerging tourist destinations.

In May 2014, she spearheaded a Date in Daet, a tourism advocacy campaign which brings bloggers, businesses and key stakeholders closer to Daet, the capital town of Camarines Norte and the no.1 most competitive municipality in the Philippines.

Attendees to the DIM Summit 2014 can expect a highly-interactive session with digital marketing practitioners. Be inspired and learn from Ms.Apple Allison and other well experienced speakers. Make yourself and your brand relevant online by sparking participation and collaborations. Session starts at 9 AM with the introduction of the event participants as a warm-up to the event.

Complete details can be found at

To know more about Ms.Apple Allison’s journey to SMX and the influencers who influenced her, visit

Visit her blog at
and check her social media accounts.

Instagram @msappleallison
Facebook Page Sole Searching Soul
Twitter @soleSsoul
Youtube Channel Sole Searching Soul


One of the things that makes the DIM Summit different is its line of speakers who despite their limited resources were able to make a difference for themselves and the markets they serve. The organizer aims for the participants to be inspired by them, gain insight, and reflect on their own digital influencer potential. More than just a summit, you will also have unlimited access to free learning programs and materials for 1 year.

The event is a prime gathering of digital influencers, DigitalFilipino Club members, emerging influential bloggers, real estate service professionals, tourism advocates, and various retail and service industry practitioners.

For 2014, they are also integrating the Digital Influencer Boot Camp community to supplement the digital influencer community build-up. This way, you get to build your connection with fellow digital influencers through regular sharing of information and insights. For more info, visit


8:45 AM to 9:30 AM Welcome and Participants introduction

9:30 to 9:50 AM Compete or Collaborate? Expanding your Digital Influence outside of the Philippines (ASEAN and beyond)
Speaker: Anton Diaz, Our Awesome Planet

10:00 to 10:20 AM The CEO as a Digital Thought Leader
Speaker: Pacita “Chit” Juan, Entrepreneur

10:30 to 11:15 AM Promoting Tourism, Travel, Culture through Digital Influencers and Social Media (PANEL)
Speakers / Panelists: Jonji Gonzales –,
Apple Allison Perez – Digital Marketer and blogger


12:00 PM to 1:00 PM Lunch Break

1:00 PM to 1:45 PM Promoting and Selling Real Estate Properties Online (PANEL)
Speakers / Panelists: Licensed Real Estate Brokers – Gigi Bonquin,
Benjamin Palaroan Jr., Ariel Pagdanganan (Profriends) (more to be added)

2:00 PM to 2:45 PM Increasing and Measuring Digital Influence and Marketing Effectiveness in Search, E-Mail, and Social Media (PANEL)
Speakers / Panelists: Mannix Pabalan (Hashtag Digital), Mel Dominguez (Dominguez Marketing) (and more to be added)

3:00 PM to 3:45 PM Building Sustainable Communities and Movements (PANEL)
Speakers / Panelists: Lace Llanora (Vanilla Digital),
Ron Cirujano (Elance), Rosario Juan (and more to be added)

4:00 PM to 4:45 PM Bloggers as Digital Influencers (PANEL)

NOTE: Topics and speakers are subject to change. Please check the official event page for latest update.

Registration Fee is Php 4,500 per participant. Aside from attending the 1 day summit, this will also give participants 1-year access to all free and paid e-learning offerings (including upcoming ones) on the Digital Filipino website.

For group, student rate and other inquiries, please directly contact Ms.Janette Toral.

For inquiries about this event, please contact Janette Toral (send a private message). She can also be reached through mobile at 0920-9508696 or via Twitter @digitalfilipino. (You can also check out the photo archives of #DIMSummit in Manila’2012, Cebu’2012, La Union ’2013, Rizal’2013, Manila’2013)IMG_2808.JPG